For
quite a while now, we have been told that ''the world
is flat''. That globalisation and the dismantling
of national regulations have created an international
sphere of open competition in which the best - that
is, the fittest, the most efficient, the strongest
- will survive, independent of nationality, race,
creed, etc. That in this brave new world, only talent
and effectiveness matter, because global capitalism
has finally created the possibilities of anyone breaking
free of all the barriers posed by geography, social
structure and the dead weight of tradition.
Of
course, even the votaries of this brave new world
have usually conceded that there will be winners and
losers in this process, and have grudgingly allowed
for the possibility of exclusion of the benefits for
some. This is how there has been some passing recognition
(even if not much concern) about agrarian crisis across
the developing world, or massive increases in unemployment
among workers in most countries, or problems faced
by citizens facing reduced provision of public goods
and services and constrained access to resources such
as fuel, wood and water.
But these are after all the less dynamic (if more
numerous) sections of the world economy, and for the
international financial press this has been so much
less exciting to watch than the action on the economic
football field of high flying capitalist players.
The emergence not only of ''emerging markets'' but
of their own home-grown capitalists, on the international
arena, has been touted as final proof of the levelling
tendencies of the new globalisation. Tata Tea can
buy Tetleys of England; Infosys can search for workers
and locations in China; Bollywood can become the second
largest film exporter; so we - or at least our own
people - can conquer the world.
This is why the international rise of a company like
Mittal Steel was watched with such a combination of
fascination and pride in India. Lakshmi Mittal appeared
to exemplify this new tendency of levelling among
the international haute bourgeoisie: the local steel
magnate and owner of Ispat Steel who first stepped
abroad in 1989 to acquire a steel company in Trinidad
and Tobago, and subsequently, through a series of
acquisitions, built up what is now the world's largest
and most global steel company.
Mittal Steel had shipments of nearly 50 million tonnes
and revenues of over $28 billion in 2005. It owns
steel-making facilities in 16 countries, spanning
four continents. It employs 224,000 people spanning
49 different nationalities. Its shares are listed
on the New York and Amsterdam stock exchanges. So
at least some Indian could look upon Lakshmi Mittal's
success and forget about the millions of farmers and
workers adversely affected by corporate globalisation:
among the corporates that were benefiting from the
process, which was of course one of concentration
and centralisation of control, there were some of
our own.
And it was interpreted as yet more proof of the flatness
of the world - the ability of any capitalist from
any country to enter the international domain and
become the biggest player of all in a particular sector,
and the perception that arms-length transactions had
enabled all this to happen without reference to the
national origins of the player.
This is why the recent story of the Mittal Group's
bid for the French steel company Arcelor is so instructive.
In continuation of the almost obsessive drive for
expansion through acquisition that has characterised
corporate strategy in this company, in January this
year Mittal Steel revealed its unsolicited bid of
$22.7 billion for taking over Arcelor, a French company
registered in Luxembourg. This was a hostile bid,
because a previous friendly bid had already been rejected
by the Arcelor management.
Arcelor is among the biggest steel manufacturers in
the world, with the largest turnover (at more than
$35 billion in 2005) and 94,000 employees in over
60 countries. A takeover of Arcelor by Mittal would
have created a massive behemoth: far and away the
largest steel company in the world, with close to
monopoly power in several major markets. The share
price of Arcelor shot up dramatically.
But not everyone was impressed, especially the Chief
Executive of Arcelor, Guy Dollé. He dismissed
Mittal Steel as ''a company of Indians'' even though
it is officially registered in the Netherlands and
is therefore Dutch, and Mittal himself is a citizen
of the U.K. Dollé declared that European steel
was "perfume" to Mittal's "eau de cologne."
The governments of France, Luxembourg and Spain quickly
declared their strong opposition to the deal. The
French press raised questions about Mittal Steel as
a ''family run business'' (Lakshmi Mittal's son is
Chief Financial Officer and his daughter is a member
of the board) with correspondingly murky management.
In early May, Mittal raised the offer by 34 per cent,
valuing Arcelor at $32.9 billion. It became apparent
that this deal would be hard to prevent since it was
seen as very attractive by Arcelor's shareholders
(85 per cent of shares are held by relatively small
investors). The response by the Arcelor management
has been nothing short of remarkable. On 26 May, Arcelor
announced that it would merge with the Russian steelmaker
Severstal, one of the giants created by the problematic
privatisation process, owned and controlled by the
40 year old tycoon Alexey Mordashov.
Arcelor agreed to pay €13 billion for the Russian
steel group, even though according to the German Commerzbank,
Severstal is worth no more than around €10 billion.
This also implicitly reduced the value of Arcelor's
shares, which had been raised by the Mittal offer.
Shareholders will vote on this deal at the end of
June, but they have been told that more than 50 per
cent of them must oppose it to prevent the deal, in
contravention of normal practice.
Interestingly, all the concerns about personal control
and management opacity do not seem to bother Arcelor
as far as Severstal is concerned, even though the
young Russian oligarch with a 32 per cent holding
will become the main shareholder of the worldwide
number one steel group, with eventual control. Even
Mordashov's known proximity to Russian leader Vladimir
Putin was accepted, since this deal would mean that
''Arcelor remains a European company'' in the words
of its bosses.
The London newspaper the Independent of 27 May had
this to say of the proposed deal: ''The Arcelor board
appears so appalled at the prospect of takeover by
the Indian-born steel magnate, Lakshmi Mittal, that
it will do almost anything to avoid his clutches -
right down to surrendering control to the Kremlin…
The Arcelor board seems to think it better to sell
its soul to the devil than sup with Mittal…What have
these people got against him that they are willing
virtually to burn the place to the ground rather than
let him have the keys to the citadel?''
But why should we be interested at all in these games
played by international tycoons? Forget for a moment
the (legitimate) concerns about the concentration
of power and the threats to competition from such
merger activity. The really interesting lessons from
this episode are both economic and sociological, and
they tell us that the world is nowhere near as flat
as we might like to think even for the very very rich
and very very powerful. Finally, the pure arms length
transactions unsullied by social and cultural differences
do not exist, and capitalism continues to be shaped
by, and rely upon, those very differences.